Avoid Spam in Email Marketing

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How to Avoid Spam in Email Marketing

Email spam, also known as junk email, is a type of electronic spam where unsolicited messages are sent by email. Spam can be not only annoying but also dangerous to consumers.

By definition, email spam is any email that meets the following three criteria:

• Anonymity: The address and identity of the sender are concealed
• Mass Mailing: The email is sent to large groups of people
• Unsolicited: The email is not requested by the recipients

Prevent Email Getting into SPAM

To prevent email getting into SPAM you should follow following steps;

• Never use lots of colored fonts.
• Excessive use of exclamation points!!!!!!!!!. Only use one exclamation point at a time!
• Generally avoid using the phrases to unsubscribe, Click here and to be removed in your message body.
• Check if your domain name has been blacklisted.
• Spam filters look to see how many messages you are sending at a time
• If you want ot deliver important message to multiple group better to use BCC function
• Keep the length of your subject under 45 characters.
• Avoid using spam filtering words, punctuation or capital letters message in your content/subject.
• Use Spam checkers before sending your emails.
• Avoid large attachments and certain attachment types.
• Maintain a Good Text to Image Ratio.

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