PPC Interview Question
PPC Interview Questions
PPC Interview Questions for Freshers
What is PPC ?
PPC stand for pay per click. It is advertising platform to get direct traffic on your website. It also know as cost per click. Here two people involve one advertiser and website owner, if some one click on any ads advertiser give money to website owner.
What is Adword ?
It is one of the top product of Google. Most of the earning of Google comes from Adword. It is used for advertise your business online.
Explain some PPC tools for fresher ?
- Change History
- Keyword Planner
- Display Planner
- Ad Preview and Diagnostics
- Automated Rules
What is CTR and how one can calculate it ?
CTR stand for Click through rate. It give number of visitors visited on your ad on the web page. Result will show in %.
Formula to Calculate CTR
CTR = Number of clicks/Number of impressions X 100
What factors affect Quality Score ?
Here are some factors affecting the Quality Score or QS:
- Historic Account data
- Landing page quality
- Relevance of keywords and ads
- CTR of the keyword