SEO Interview Question
SEO Interview Questions
SEO Interview Question for Freshers
What is SEO ?
SEO stand for search engine optimization. Search engine optimization or SEO is a process get more traffics from search engine. In simple word it is process to make visible you website on search engine.
What are types of SEO ?
What are the SEO tools do you use ?
The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster, Alexa boostrap.
On-Page SEO Interview Questions
What is Backlink ?
The incoming links to your website or webpage is referred as Backlink.
What is Canonical Issue ?
Canonical Issue arises when 301 redirects are not properly work.
What is Sitemap ?
Sitemap is a file where you can list the all web pages of your site to tell Google and other search engines about the organization of your site content.
What are out bound Links ?
The outbound links are our website links to other webpage or website.
What is Googlebot ?
To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.
What is KEI ?
KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential.
What is LSI ?
Latent semantic indexing adds an important step to the document indexing process..
Why use keyword in SEO ?
Keyword is a single word. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.
What are Spiders ?
A spider is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index.
What are Robots ?
Robots is a software which is traverse on the Web automatically. Search engine are used these software of index website url
What is keyword stemming ?
The process of finding out the root word from the search query is referred as keywords stemming.
The best way to increase page rank of website ?
Comment on high rank blog and put you website links.
How many characters limits in Title tag ?
You can add 50 to 60 character in Optimize Title tag.
Why use only 150 characters with Description Meta tag ?
Because after 150 characters search engine ignore remaining characters.
What is Black Hat SEO ?
For get high Page Rank on search engine developer use various methods. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
What is page rank
For every web page, Google will give a rank, which is called as Page rank. Normally page rank ranges from 0 to 10. Google Web Search Engine algorithm is responsible for calculating the page rank of every web page.
Give some Black Hat SEO techniques ?
- Link Farming
- Hidden text, etc.
- Gateway or Doorway pages
- Keyword Stuffing
What is PPC ?
PPC stands for Pay Per Click, this method is used for online advertisement. Google have its own advertisement website known as google Adword.
Why title tag is important ?
With the help of title tag search engine search you webpage.
How to optimize title tag ?
- Each page should have a unique title
- Always use unique keyword in title tag
- <title> tag must be place within <head> section
- Make sure the <title> tag is the first element in the <head> section of your webpage
What are Webmaster tools ?
Webmaster tool is a service which is provide by various search engine, from where you can get back-link information, crawl errors, search queries, Indexing data, CTR etc.
Does google use the keyword meta tags ?
No, Google does not use the keyword meta tags.
What is the difference between SEO and SEM ?
SEO is a process to get our website appear in the search engine result page. SEM is a search engine marketing to purchase space in search engine result page.
How to Optimization Image ?
For image optimization use alt and title tag with every image.
<img src="cow.png" alt="cow" title="cow image"/>
Give Place to put keyword ?
- Keywords in the <title> </title>tag(s).
- Keywords in the <meta name="description">
- Keywords in the <meta name="keyword">
- Keywords in <h1> or other headline tags.
- Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.
- Keywords in the body copy.
- Keywords in alt tags.
- Keywords in <!-- insert comments here> comments tags.
- Keywords contained in the URL or site address, e.g., http://www.keyword.com/keywordkeyword.htm.
What are out bound Links?
It is our website links on other websites.
What is 301 redirect ?
It is a method, which is used for redirected user from old url to new url.
Difference between 301 and 302 redirect ?
The main difference between 301 and 302 redirect is; 301 is used for permanent redirect and 302 is used for temporary redirect. Difference Between 301 and 302 Redirect
What is robots.txt ?
Robots.txt is a text file. it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain. Using this file you can also block search engine for crawing.
SEO Interview Questions
What is keyword stuffing ?
Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.
What is metatag stuffing ?
Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.
What is Cloaking ?
Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
What is Doorway or Gateway Pages ?
Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
What is page hijacking ?
Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.
What is White Hat SEO ?
Techniques that search engines recommend as part of a good design.
What is Black Hat SEO ?
Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.
What is Crawling ?
Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).
What is Indexing ?
Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved.
What is Processing ?
When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.
What is On-Page SEO ?
It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.
What is Off-Page SEO ?
It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.
Difference between SEO and SEM?
SEM (Search Engine Marketing): it is used for the promotion of website through Search Engine Result Page (SERP) in other hand to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.
Difference between SEO and PPC ?
SEO need long term work, high volume of data, lots of work and it gives long term benefit.PPC is more expansive than SEO it gives you sort time benefit, It need less development and maintenance.
Off-Page SEO Interview Questions
Give Top 10 bookmarking websites name which is used by you ?
Give Top Blogging websites name which is used by you ?
Give Top Classified websites name which is used by you ?
Give Top Article Submission websites name which is used by you ?
Give Top PDF websites name which is used by you ?
Give Top PPT websites name which is used by you ?
Give Name some SEO blogs that you frequently read ?
- Search Engine Land
- Search Engine Journal