Redirects for SEO
What is Redirects for SEO
A Redirection is way to send both users and search engines to a different URL. In other word redirect your old url on new url.
Types of Redirects
You can redirect your old url on new url in following three ways;
- 301 - Moved Permanently
- 302 - Found or Moved Temporarily
- Meta Refresh
Difference between 301 and 302 redirect
| 301 | 302 | |
|---|---|---|
| 1 | It is used for permanent redirect | It is used for temporarily redirect |
| 2 | In case of 301; the old page will be removed from Google's index and the new one will replace it. | In case of 302; the old page not removed from Google's index. |
| 3 | All qualities of the redirected page will be passed on to the new page like; PageRank, Traffics. | In case of 302 redirect; will not pass on all qualities of the redirected page to the new page. |
301 - Moved Permanently
A 301 redirect is also known as a Permanent Redirect. The word 'permanent' means all qualities of the redirected page will be passed on to the new page like;
- PageRank
- MozRank
- Page Authority
- Traffic Value
302 - Found or Moved Temporarily
A 302 redirect is also known as a Temporary Redirect. 302 is used when you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the new page.
Meta Refresh
Meta refreshes are a type of redirect executed on the page level rather than the server level. This technique is usually slower, and not a recommended in SEO due to poor usability. Here commonly use five-second countdown with the text "If you are not redirected in five seconds, click here." Meta refreshes do pass some link juice, but loss some link juice passed.