Types of SEO
Types of SEO
Each and Every search engine enclosed with set of guidelines that will be following in White Hat SEO (It's a safer way of promoting websites to search visibility). There are Two Types of SEO;
- White Hat SEO
- Black Hat SEO
White Hat SEO
White hat SEO utilizes techniques and methods to improve the search engine rankings of a website without avoid search engine (mainly Google) guidelines. Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.
Black Hat SEO
Black Hat SEO refers to the use of techniques and strategies to get higher search engine rankings that break search engine rules. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
Difference Between White Hat SEO and Black Hat SEO
| White Hat SEO | Black Hat SEO |
|---|---|
| Follow search engine guideline and make ranking of website on search result. | Avoid search engine guideline and make ranking of website on search result. |
| High quality content development, Title tag optimization, meta tag optimization, High Quality link Building. | Keyword stuffing, Hidden text, Paying for links, Doorway pages, Duplicate content |
| Long term benefit | Short term benefit |
| Good for your website | Harmful for your website |
