Meta Description for SEO
The meta description is a 160 character tag in HTML that summarizes a page's content. Search engines show the meta description in search results you can see in below example.
<meta name="description" content="A page's description, usually one or two sentences."/>
Characteristics of a good meta description
- Keywords: Write most important keywords in your meta description.
- Readability: Use simple and easy language.
- Length: It should be up to 135 to 160 characters long else search engine don't display your complete contents on search result, It display ...........
- Don't repeat Keyword: Avoid keyword stuffing, meta description must be unique, if your meta description is a duplicate, the user experience in Google will be less.